Program Manager, Demand Generation (India) - Sales and Marketing

Our Ideal Candidate

Tookitaki’s marketing team is looking for a smart candidate who has combined skills in analytics and marketing. The candidate will be mainly responsible for managing the end-to-end of the lead management function. In this respect, his/her roles and responsibilities will include:

  • Coordinating with market research function and create target clusters.
  • Designing inbound & outbound campaigns to create awareness with targeted profiles.
  • Coordinating with the inside sales team to generate high-quality prospects who have the pain we solve.
  • Coordinating with the inside sales team to cultivate/nurture high-quality prospects and engage them with the value of the offering.
  • Converting high-quality prospects to sales-ready leads, where new business sales function takes over.
  • Analysing inbound and outbound campaigns on a regular basis and improvise as required; educating key stakeholders like market research, content analyst, inside sales on aspects that need correction.
  • Measuring conversion rate (high-quality prospects to sales-ready leads), fit rate (sales-ready leads to proposal opportunity) and win rate (proposal to closed deal) and improving top-of-the-funnel lead generation strategy.
  • Setting targets for inside sales and inbound team, based on sales target for the year.

Experience: 7+ years in relevant areas

Skillsets (must-have)

  • Bachelor’s degree in any science field with masters in marketing
  • Experience in B2B lead generation
  • Excellent communication skills
  • Leadership skills (should have managed a team and has witnessed end-to-end lead management function)
  • Great with numbers and loves to play with data

Preferred Soft Skills

  • Flexible and good listener
  • Ability to multi-task and work with multiple functions – market research, inside sales and management
  • Quick thinker and hacker
  • Super ambitious and does not take ‘no’ for an answer

Job Perks

  • Attractive variable compensation package
  • Flexible working hours – everything is results-oriented
  • Opportunity to work with an award-winning organization in the hottest space in tech – artificial intelligence and advanced machine learning